Christmas in Conway 2017

Conway is the place to be for old and new holiday traditions!

Conway is the place to be for old and new holiday traditions! Mark your calendar for these fun, family-friendly holiday events.

Saturday, November 25 - Monday, January 1


Illuminate - Conway, Arkansas

Visiting downtown Conway the Saturday after Thanksgiving is the newest holiday tradition in central Arkansas! Now in its second year, Illuminate will take place in Rogers Plaza around Conway’s 54-foot-tall Christmas tree. In addition to the tree lighting ceremony at 6 p.m. on Nov. 25, Illuminate will feature a Ferris wheel, mini-train rides for kids, live music, concessions, horse-drawn carriage rides, photo opportunities with an oversized snowman and gingerbread man, and, of course, a visit from Santa Claus!

A monthlong event, Illuminate attractions will be around throughout the holiday season. Illumniate is presented by American Management Corporation, Conway Regional Health System, Arvest Bank, Petit Jean Meats, TriTechne, and Miller Spectacular.


Hours of operation are subject to change.

Ferris Wheel, Little Ferris Wheel, Concessions

Ferris Wheel: $5 per person
Little Ferris Wheel: $2 per person

Funnel Cake: $6
Funnel Cake with Topping: $7 (Each additional topping is $1. Toppings include apple, caramel, hot fudge, and strawberry.)
Fountain Drinks and Bottled Water: $2-$5
Coffee or Hot Chocolate: $1

Monday – Thursday
5-9 p.m.

Friday – Saturday
5-10 p.m.


Closed December 24-26. Last day of operation is December 30.

Regulation for large Ferris Wheel: No riders under 36 inches tall. Children between 36 and 48 inches must ride with an adult. No single riders allowed.

Hot Springs Carriage Company Horse-Drawn Carriage Rides

$5 per person, $10 per ride minimum

Nightly beginning at 4:30 p.m. from November 24 through January 1

Brothers' Engine No. 1 Train Rides

$3 per ride

Wednesday – Saturday
5:30 - 8:30 p.m.

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Sunday, November 12

Downtown Christmas Open House

1-4 p.m.

Downtown Conway Christmas Open House - Conway, Arkansas - Sunday, November 12

For nearly 50 years, downtown merchants have opened their doors on a Sunday afternoon in early November as the start to the holiday shopping season. Take advantage of the special hours and to be among the first to see the retailers’ holiday collections at the annual Downtown Christmas Open House.

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Sunday, November 12

Cookies with Santa

1-4 p.m.

UCA Downtown and UCA Outreach and Community Engagement invite families to stop downtown for cookie decorating and pictures with Santa on Sunday, November 12, from 1-4 p.m. at UCA Downtown (1104 Oak Street). Cookies with Santa is free and open to the public, and takes place during the Downtown Christmas Open House.

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Thursday, November 16

A Charlie Brown Christmas

7:30 p.m.

Merry Christmas, Charlie Brown! UCA's Reynolds Performance Hall will host "A Charlie Brown Christmas" live on Thursday, Nov. 16, at 7:30 p.m. For ticket information call UCA's box office at 501-450-3265.

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Thursday, November 16 - Saturday, November 18

Dazzle Daze

Hours Vary

Dazzle Daze is the annual fundraiser for the Conway Regional Women's Council. This three-day event features specialty shopping, door prizes, a visit from Santa and Mrs. Claus, and more! Visit for a complete schedule.

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Saturday, November 25

Small Business Saturday

All Day

Support local businesses and “Shop Small” in downtown Conway this holiday season.

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Wednesday, December 6 – Thursday, December 7

Conway Human Development Center Third Annual Polar Express

5-8 p.m.

Visit the Conway Human Development Center for the third annual Polar Express! This event is free and open to the public and features rides on a wheelchair-accessible train, ornament and cookie decorating, Christmas Bingo, and more. There is no cost to attend, but monetary donations or donations of new socks, blankets, beanies, gloves, and gently used coats are accepted and greatly appreciated. All money raised will benefit the residents of the CHDC.

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Saturday, December 9

Mistletoe Madness

All Day

Mistletoe Madness kicks off the 12 Days of Christmas Celebration that leads up to the final shopping craze before Christmas. Storewide holiday markdowns are the rule of the day! While you shop in Downtown Conway, enjoy the sights and sounds from street musicians and vendors from the Conway arts scene as well as concerts by the Conway Symphony Orchestra, local elementary schools, and area performers.

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Saturday, December 9

Conway Christmas Parade

6 p.m.

Join us on Front Street for the annual Conway Christmas Parade, hosted by the Silver Linings Relay for Life team. Proceeds benefit the American Cancer Society.

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Thursday, December 14

Christmas Open House

2-4 p.m.

Conway Chamber Christmas Open House - Conway, Arkansas

The Conway Area Chamber of Commerce is hosting its annual Christmas Open House at 900 Oak Street in the Chamber lobby. Stop by and fellowship over hot apple cider with other members of the Conway business community.

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Tuesday, December 19

A Christmas Carol

7:30 p.m.

UCA's Reynolds Performance Hall will host "A Christmas Carol" on Tuesday, Dec. 19, at 7:30 p.m. For ticket information call UCA's box office at 501-450-3265 or buy tickets online. Don't miss this Christmas classic.

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Calling all Santas!

Is your business hosting a Santa this season?

Is the public invited?

If so, please let us know!

Each year, the Conway Area Chamber of Commerce receives lots of phone calls with requests for Santa visits, and we’d be happy to share information on your upcoming opportunity to meet with Santa. Share your event details on the Chamber's Community Calendar for all to see.